Search
-
Ipsos launches new panel focused on military veterans and their families
Ipsos announced the launch of its Military Veteran Family Research Panel, a new initiative dedicated to understanding the millions of Americans that are part of the military community through their experiences, behaviors, and values.
-
Here’s what Americans think they’ll cut back on due to tariffs
What are people more willing to cut back on, if prices rose 10% due to tariffs? Discretionary items could face a bigger crunch, with one in three people saying they would have to cut back, according to the Ipsos Consumer Tracker.
-
Reuters/Ipsos Issues Survey April 2025
The latest Reuters/Ipsos survey shows continued public concern over inflation, immigration, and international trade.
-
Few approve of Musk’s job performance
New ABC News/Washington Post/Ipsos polling finds Musk’s approval remains unchanged from February 2025
-
Americans have a negative economic outlook, even as many feel their personal economic situation hasn’t changed
New ABC News/Washington Post/Ipsos polling finds the president’s approval has dropped
-
Since the beginning of 2025, approval of President Trump’s handling of immigration has softened slightly
New ABC News/Washington Post/Ipsos polling finds Americans are divided on President Trump’s approach to immigration
-
How the fandom revolution is changing the game for brand growth
From diehards to bandwagoners, nine in ten Americans consider themselves a fan of something. That raises a host of questions today and tomorrow for brands and companies to consider, says What the Future Editor Matt Carmichael.
-
How livestreaming is shifting fan engagement in the attention economy
Livestreaming platforms have made it possible for fans to go from passive consumption to real-time connection. Rachel Delphin, CMO for Twitch, thinks that shift will shape the future of fandom.
-
How to fix youth sports to build future generations of players and fans
Tom Farrey, executive director of the Aspen Institute's Sports & Society Program, explains how to build a youth sports pipeline that builds kids up instead of pricing them out.
-
How superfan expectations are reshaping brand-fan relationships
Taylor Swift’s Eras Tour affected everything from local economies to regional politics — but it also stands to influence the future of fandom. Journalist and Swiftie Kelsey Barnes gives a crash source in fandom and why today’s artist-fan connections will mean more than merch.