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Most did what they told us they would when it came to watching the Super Bowl
According to the Ipsos Consumer Tracker, a majority of Americans watched Super Bowl LIX — but only a few watched with friends or at a bar or restauraunt.
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'Buying American' remains popular, but Democratic support wavers
On the surface, consumer attitudes on buying American have remained steady — but the split between Republicans and Democrats has widened, according to the Ipsos Consumer Tracker.
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Are people feeling tariff price increases already?
An increasing majority of Americans believe that tariffs will raise prices on the goods they buy — but only one in three think it’s fair for companies to pass along those costs along to the consumer, according to the Ipsos Consumer Tracker.
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The only ID that matters is Party ID
According to the Ipsos Consumer Tracker, Americans' attitudes on the current political climate in the U.S. are consistent across demographics — until you get to party ID.
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How Ipsos helped Pringles take flight with their Super Bowl spot
Read more about why this ad beat out the others we tested, and the impact it actually had on game day!
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February 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up Slightly Following Last Month’s Sharp Decline
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Emerging Trends Shaping Higher Education: A Look Back on Insights from 2024
As we embark on the new year, we reflect upon the educational trends observed this past year, as reported by current and prospective students
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How America feels about the reshaping of the federal government
Below are five charts on how Americans feel about Trump, the Trump administration’s attempts at revising the federal government, and what these changes could mean for the Trump administration going forward
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Muted support for recent immigration crackdowns
NPR/Ipsos poll shows a shift toward more restrictive immigration policy over time, but new proposals fail to receive majority support
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What the Future: Influence
Revisit our on-demand webinar to hear eye-opening data, expert interviews and insights about where influence is heading.