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A Majority of Students (Grade 7-12 and College) and Parents Agree That Paper is an Essential Part of Being Able to Achieve Educational Goals
Eight in Ten Further Agree That Paper and Packaging Play Relevant Roles in Their Daily Lives
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Branded Storytelling
Ipsos’ Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.
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In Race for Iron Throne, Americans Choose Snow over Targaryen by Narrow Margin
Unlikely – and formerly deceased – underdog candidate Jon “The B*stard” Snow leads Daenerys “Mother of Dragons” Targaryen by two points among those who understand what this question is even about
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Make your Brand Rock
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
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Affluent Traveler Segmentation White Paper
While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.
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The Age of the Algorithm
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?
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Eight in Ten Teenagers Ages 13-17 Say That They Are Currently Saving Money, Whether for Something Specific or Just in General
The Majority Give Themselves an A/B Grade When It Comes to
Successful Money Management -
Majority of Americans Believe the Government is Financially Responsible for the Healthcare Services of the Poor
These are findings from the Ipsos Global Health Perspectives Survey
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Perceptions of government regulation may give consumers a false security
Ipsos study reveals consumer knowledge on government regulations of products and ads.