Search
-
Consumer confidence holds steady following Biden’s inauguration
Partisan divergence widens as Republican sentiment declines further
-
Ipsos consolidates its out-of-home measurement leadership
Ipsos announced the acquisition of a majority stake in MGE Data, a leading player in out-of-home (OOH) measurement.
-
Job stress and disruptions
The pandemic has taken an emotional toll on employees globally, such as family pressures, feeling lonely and isolated, and employer-related issues such as job security.
-
Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
-
Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021
Optimism prevails about access to digital tools and technology.
-
Content & Creative in the Age of Streaming
Revisit our recorded webinar for insights and solutions to optimize your audience development and content strategy.
-
Steep decline in consumer confidence on eve of Biden’s inauguration
Nearly half of Americans expect new stimulus to have a major impact on their finances
-
New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
-
Americans are optimistic that the COVID-19 vaccine will be effective in combatting the pandemic
New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available
-
Consumer confidence still increasing despite U.S. Capitol riot and surge in jobless claims
Overall uptick in optimism belies a growing disparity among income groups