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The Brand vs. Performance Media Debate
Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.
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Ipsos Affluent Intelligencer: Affluent Spending
Each year we announce the launch of our Fall release with a presentation that includes what’s new in the Ipsos Affluent Survey in addition to some of the new and interesting stories we see in the data.
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Affluents & Social Media: Usage, Trust and Influence
View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media.
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New York Launch - Global Business Influencers 2019
Global Business Influencers are those most senior business people in companies with 50+ employees.
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CXPA Webinar: The Five Forces of Customer Experience
Customers make decisions about brands that directly impact the bottom line: share of spend, retention and advocacy and are all crucial outcomes that you need to enhance to create sustained revenue growth or brand loyalty.
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Ipsos Update - September 2019
Ipsos Update - September 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on happiness, beauty, social media bans, presidents of Latin America and our new edition of Indonesia Flair.
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[WEBINAR] Affluents & Social Media: Usage, Trust and Influence
Social media has been a pervasive part of the media and communications landscape for the better part of a generation.
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Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
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[EVENT] Affluent Survey 2019 Release Breakfast
We began our Affluent Survey over 40 years ago, because we understood that it’s crucial for businesses seeking to deliver growth and increased ROI to apply focus towards audiences and prospects with disproportionate value.