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How to measure and optimize tech brands’ marketing efforts in the time of coronavirus
We offer guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.
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Data and insights will help CDC and Resolve develop guidelines for adapted COVID-19 preventive measures across Africa
This is the first project to come out of the World Economic Forum’s Covid-19 Action Platform with support from the World Health Organisation. Purpose of the collaboration is to support governments to help flatten the Covid-19 curve and minimise social and economic slowdown.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (03/25/2020)
Trump’s approval rating has received a small boost; Americans are increasingly concerned with healthcare and the economy
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Americans Strongly Support Direct Cash Payments, Loan Repayment Freeze Amidst Coronavirus Outbreak
New Newsy/Ipsos poll shows a call for federal government to take drastic economic, safety measures as more Americans are staying home, watching the news & facing money loss
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Top Social Media Sites Combating Misinformation
Read our article exploring how the world’s top social media sites are combating misinformation in an uncertain time.
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Public divided on whether isolation, travel bans prevent COVID-19 spread; border closures become more acceptable
Coronavirus crisis seen as threatening to both health and finances.
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While Waiting for the Official Figures, Significant Increase in American Conversation about Job Loss
Early signals from social media tracking and public polling does not portend good news on jobs.
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Eight in Ten Americans are Confident in the Ability of Their Cleaning Products to Protect Against COVID-19
While most are increasing use of hygiene or cleaning products due to the outbreak, some report no change to their hygiene habits.
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Affluent Consumers: A Return to Normal?
Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.
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The Uncertainty of Our New Normal: A Data Dump
What Ipsos research can tell us about our new reality