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Majority of Americans agree that Pride increases awareness of LGBTQ+ culture
Only one in ten in favor of NYC Pride ban of law enforcement
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Seven in ten Americans plan to celebrate Father’s Day
Cooking at home the most popular way Americans plan to celebrate
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In the race to be the next mayor of New York, Adams leads but ranked-choice voting means the race is still wide open
New Ipsos poll just ahead of the Democratic primary election in New York shows crime and safety remains top issue for voters
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Americans will face more traffic and complexity in hybrid work world
Ipsos finds that Americans’ desire for “flex in the city” will mean a bumpy reentry
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Americans Set to Shatter Summer Vacation Spending Records as Pent-Up Demand Causes Vacation Confidence to Surge
Summer Vacation Spending Could Grow by 50% Over 2019 Levels
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Reuters/Ipsos Poll: Electric Pick-up Trucks (06/17/2021)
Americans agree that pick-up trucks are part of the American way of life but are not as receptive to electric versions of them
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Nearly four in ten Americans plan to keep third-party delivery company usage the same once receiving the COVID-19 vaccine
Usage remains stable as more begin to dine in at restaurants
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Politicized consumers driving sentiment towards brands
Ipsos Understanding Society poll finds that despite a majority saying business shouldn’t get involved, most let values affect purchasing decisions
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The Power of the African American Affluent Consumer
Revisit our recorded webinar to better understand who Affluent African Americans are, and why their spending power makes them a critical component of every savvy marketing plan.