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RBC CASH Index: U.S. consumers still pessimistic about economy, but starting to show optimism about their personal finances

A majority of Americans (82 per cent) feel their local economy will stay the same or weaken within the next six months, according to inaugural survey findings from the RBC Consumer Outlook Index, the new monthly survey of U.S. consumers released today by RBC.

Driving Brand Equity

Many Americans' Next Car Will Be a Used Car

Healthcare Dynamics Model: "Go with the (patient) flow"

RBC CASH Index: New year off to strong start: U.S. consumer confidence reaches highest level since September 2008

Three Critical Issues Facing Loyalty and Customer Satisfaction Research

Marketing with the New Consumer

3D and HD Video Appeal Closely Aligned Among Youth

Findings from Ipsos MediaCT's MOTION study show younger Americans express greatest interest in 3D video content, highest holiday season HDTV purchase intentions

Less than Half of Americans Blame Global Warming on Human Activity; Over One Quarter Do Not Think Global Warming Is Happening at All

In the Debate over Cap and Trade:
Job Creation Trumps Higher Utility Bills

Price and Reliability are the Top Factors Women Consider When Choosing a Car

Space and Seating Capacity Is More Likely to Be Important to Younger Women and Moms