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Forward Passing Passions
MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.
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The Role of Social Media in the Shopper Ecosystem
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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Mobile Tech Giants' Ecosystems Expand with Wearable Devices
Apple Takes Top Spot as Hottest Wearable Device Brand, Followed by Google and Samsung
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FYI: The Twitter Effect: Understanding Twitter's Role in TV Behaviors
At Ipsos, we have done a vast amount of research on the topic of Influencers and TV.
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Ipsos Marketing Helps Clients Make `Cents' Out of Consumer Trends
Ipsos' Censydiam Report Identifies Eight Trends That Will Dominate Consumer Behavior Over the Next 12-24 Months
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ASI:Live Case Study
Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.
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Can You Change Your Innovation's Destiny
Download our White Paper to discover transformational R+D research that will help you optimize your innovation process.
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Understanding Choice & Consumption
A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.
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Parents of Kids and Teens Show Strong Affinity for Wearables and other Next Gen Tech From Certain Brands
The presence of young influencers in a household makes a difference when it comes to acquisition intent and brand preference