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Ways to make tech advances feel more personal to purpose shoppers
Whether through tech innovation or advocacy, luxury brands can tie our purpose to our identities and help us express our own beliefs and priorities, says Alice Yu, vice president of consumer insights at Tapestry.
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Purpose
With interconnected crises and political polarization on the horizon, the future of purpose is at a crossroads. Here’s how brands can make a difference and a profit in a world of competing issues and conflicting motivations.
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How people and politics will shape brand purpose in the future
How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.
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How global companies can make a local difference on sustainability
Global brands can make a big impact on big problems — but people also need to know that their choices matter at the local level, says Westin Grabow, director of innovation at Diageo.
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How companies take purpose too far and how to fix it
From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.
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[WEBINAR] The New World Of Work: Innovation, Inclusion & Insights
Join Ipsos’ Janelle James, and our guest panelists, to hear more about innovation, inclusion and insights in ‘The New World of Work’, focusing on connecting with employees and B2B audiences.
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Data Dive: How men feel about the fight for women’s rights
In five points, we look at opinions across 32 countries as the ongoing struggle for equality regardless of gender rages on.
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For Trump’s indictment, don’t expect much movement from the public
In five charts is the entrenched and partisan state of play surrounding former President Donald Trump’s indictment.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.