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We know climate change is a thing, but some of us think it’s a good thing?
Four in ten Americans (38%) believe that climate change will have positive effects as well as negative ones, according to new data from the Ipsos Consumer Tracker
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The housing market is crunched, and Americans are feeling it
The number of people who think there's a housing shortage in the U.S. has grown in just the last three months, according to new data from the Ipsos Consumer Tracker
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Americans still have a complicated relationship with AI
Two in three American (63%) expect to use AI tools more in the future, up 6 points from when we asked a year ago, according to the Ipsos Consumer Tracker
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The keys to Trump’s second term
Below are five charts on the factors that will help and hurt Trump’s standing among the American public in his second and final term in office
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Americans are bracing for tariffs. Here’s what businesses need to know.
Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.
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More people want brands to stay out of political and social issues
A majority of Americans (57%) now say that companies should remain neutral on social and political issues, a rise of 5 points since 2023, according to the Ipsos Consumer Tracker
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Home, office or hybrid? How Americans want to work is slowly shifting
The number of employed Americans who want to work an office has risen, while the number of people who want to work from home has remained steady. On the outs? People who want an even split, according to the Ipsos Consumer Tracker.
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New signs show Americans are worried about budgets
There’s an uptick in people looking to reduce their recurring overhead, or finance it, according to new polling from the Ipsos Consumer Tracker
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Here's what Americans actually did during the holidays
One in five Americans (18%) said they spent more on gifts during the holidays than they intended, according to new polling from the Ipsos Consumer Tracker
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Americans think 2025 will be a pretty flat year
Americans think 2025 will be a little less great for us personally, about the same for our family and the nation, and a little less great for our jobs, according to the Ipsos Consumer Tracker