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Commerce Redefined: TikTok’s role in ushering in a new era
Ipsos and TikTok reveal how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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London takes first place in 2025 World's Best Cities report
The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.
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Julia Glidden Appointed as Group President of Ipsos Public Affairs U.S.
Michael Link transitions to new role as Chief Research & Operations Officer, Clifford Young continues as President, Polling & Societal Trends
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Insights Association: 2024 IDEA Forum
This year’s IDEA Forum panelists – which include Ipsos’ Janelle James – will explore transforming consumer research by integrating principles of data equity.
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Future Jobs to Be Done
In a world where people must choose between eco-friendly and cost-effective travel options, Ipsos Strategy3's Matt Palmer shares how brands can help consumers make smarter transportation choices.
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Lisa Gudding, president of strategic growth at Ipsos, joins the Insights Association’s Board of Directors
Appointment serves to recognize Gudding’s leadership in the insights industry
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Ipsos to rank online grocery leaders in 2024 Grocery Ecommerce Experience Report
Forthcoming report to offer exclusive insights on leading brands and key differentiators in online grocery shopping
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How to beat the say-do gap with sustainable products and unlock growth
The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.
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Ipsos announces 2024 QSR/Fast Casual Digital Ordering Performance Study with The Coca-Cola Company and Nation’s Restaurant News (NRN)
Comprehensive new Ipsos study sets new benchmark for quick service and fast casual restaurants’ order-ahead experiences.