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One in three Americans say Halloween is their favorite holiday
About half of Americans say they look forward to trick-or-treaters, according to the Ipsos Consumer Tracker. Just 22% say they are buying more candy this year (half disagree, one in three disagree strongly).
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One in three still say corporate DEI stances make them more likely to purchase
The number of Americans is rising who will make a purchase because of corporate DEI policies, according to the Ipsos Consumer Tracker
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More Americans think news organizations can take an unbiased stance
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker
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Are Americans privacy nihilists?
A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Ipsos and its clients celebrate seven wins at 2025 ARF Ogilvy Awards
Ipsos, one of the world’s leading market research companies, and its clients earned seven awards at the Advertising Research Foundation's (ARF) 2025 David Ogilvy Awards. These wins — including three prestigious gold prizes — recognize Ipsos’ decisive role in shaping some of the year’s most innovative and impactful campaigns.
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How Americans are approaching the holiday season
Below are five charts on when Americans plan to start their holiday shopping, the emotions Americans are feeling about the holidays, and how Americans are feeling about shopping and prices this holiday season
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Strive For More 2.0: GEM® Industry Insights
Strive For Optimal Impact: Aligning Portrayal, Attention, & Action For Growth
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Ipsos Global Influentials Launch Event
This exclusive event is an exceptional opportunity for subscribers to gain valuable insights into the perceptions and behaviors of influential consumers and corporate leaders who shape world in 2026 and beyond.
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Home Improvement Insights Summit
Don’t miss Ipsos’ Matt Carmichael for his session exploring Consumer Mindset Shifts: Navigating Changing Values and Behaviors in the Home Improvement Industry