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WTF Cannabis: The Birth of a New Category
Discover lessons companies and brands entering the cannabis and CBD space can learn about innovation and product testing from more established industries.
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[WEBINAR] WTF Cannabis: The birth of a new category
New industries don’t pop up very often. With a quickly changing regulatory landscape and multi-billion dollar acquisitions taking place, the cannabis industry is poised to take advantage of pent-up demand and scale rapidly.
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Will CBD be cannabis’ biggest high?
Jessica Schneider talks about the rampant innovation and growing demand for CBD-infused products. Her vices: wine, chocolate-covered cherries, and murder documentaries, preferably all at once.
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Americans Most Open to Legalizing, Trying Cannabis
Ahead of 4/20 Day, Ipsos offers new data on the future of “vices”
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Survey: Travelling with pets can cause family strife
Also, 13% of pet owners admit to faking “service animal” status
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Most Americans Experience Feeling Dissatisfied with How Their Body Looks from Time to Time, Including Nearly Two in Five Who Feel This Way Whenever They Look in the Mirror
At Least One in Three Would Give Up Alcohol, Pizza, and/or Social Media if it Meant They Could Achieve Their Perfect Body Overnight
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Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV
Findings of Ipsos/Google Advertising Attention Research Experiment
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Three Quarters of Boomers Believe They Should Be Doing More to Better Manage their Health
Wait Times and Rushed Appointments among the Top Sources of Frustration when Seeing Their Doctor
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Four Reasons To Switch
The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!