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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
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From Purpose to Profit: Understanding the Economics of ESG
Listen to our recorded webinar to hear more about Ipsos’ innovative framework for assessing the efficacy and profitability of ESG initiatives.
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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Microbiota: essential to health, but limited global awareness
The International Microbiota Observatory reveals a general lack of understanding of the microbiota’s contribution to health, and underlines the essential role of healthcare professionals in imparting knowledge.
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Lorenzo Larini, CEO of Ipsos North America, joins Harambe Entrepreneur Alliance Board
Lorenzo Larini, Chief Executive Officer of Ipsos North America, has joined the board of the Harambe Entrepreneur Alliance, a non-profit organization dedicated to empowering young African innovators and entrepreneurs.
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ESG – a time for leadership, focus and communication, but above all action
Concluding from the latest Ipsos ESG Council report, it's increasingly clear ESG's role as an agent for positive change.
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Ipsos launches Non-Interventional Studies (NIS) Centre of Expertise
The new NIS Centre of Expertise, part of Ipsos’ global healthcare business, consolidates Ipsos’ extensive capabilities in real world evidence, an area of increasing priority for healthcare companies.