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2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
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Navigating the new norms and markets for tomorrow’s families
Traditional family demographics are changing, and businesses must adapt to new consumer behaviors and family-based marketing if they’re going to succeed in tomorrow’s marketplace.
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Why tomorrow’s family could be a radical shift from the past
Life stage shifts, demographic disruptions and changing views on family itself will shape tomorrow’s economy and society. What the Future Editor Matt Carmichael digs into the brand implications.
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How Gen Alpha and Beta will drive new family norms
As Baby Boomers retire and one-person households become more common, companies should prepare for dramatic shifts in housing, hiring and spending, says Steven Ruggles, director of the IPUMS Center for Data Integration at the University of Minnesota.
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How different Gen Beta personas could define the future
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.
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Questions for the future
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.
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London remains the most desirable city in the world
The 2026 World's Best Cities Report uses Ipsos data to reveal the 100 cities with the best reputations around the world
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Most Americans feel the risks of military action against drug cartels outweigh the benefits
Limited support for strikes against drug cartels outside of U.S. borders
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4 charts that explain the zero-sum human economy
People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.