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How a 230-year-old iconic brand navigates shifting American values
John Alvarado, U.S. chief brands officer for Suntory Global Spirits, explains how iconically American brands like Jim Beam can align with consumers to navigate social and political change.
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How the American Dream is shifting for entrepreneurs
Tom Sullivan, senior VP for small business policy at the U.S. Chamber of Commerce, explains the economic challenges facing small business owners today and how policymakers can support their success.
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Most Americans expect extreme weather events to become more frequent in the near future
New USA Today/Ipsos poll finds partisan divide on climate change perceptions and concern
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Majority of small businesses wish they had additional help navigating employee benefits
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q2 2025 is up from Q1 2025
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Poll on Americans views towards U.S. Airstrikes against Iran
The Chicago Council on Global Affairs/Ipsos Poll explores how Americans feel about recent U.S. airstrikes on Iranian nuclear facilities and future policy options
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THE QUIRK’S EVENT: New York
Join Ipsos’ Greg Halperin and Nestle’s Michael Shapiro as they explore how synthetic data, a powerful new tool, is redefining what’s possible in testing by enabling faster, deeper insights with greater agility.
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Where do Republicans stand on Elon Musk?
Five charts on how the Trump-Musk feud affected where Republicans stand on Elon Musk
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Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems
Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.