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Cliff’s Take: Americans In Wait And See Mode
Most still think a return our pre-COVID lives is a distant reality.
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2020 Was a Big Year for Online Sales – But at What Cost?
Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.
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Consumer confidence ticks slightly upward
Gains in consumer sentiment driven by resurgence in jobs confidence
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The Super Bowl still has our attention – especially with younger Americans
The pandemic has affected everything from ads to fans. Here’s what Americans are watching for at this year’s Super Bowl.
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Differences emerge between U.S. and Great Britain priority groups for COVID-19 vaccinations
Emergency service and teachers are top priority groups in both countries
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Consumer confidence holds steady following Biden’s inauguration
Partisan divergence widens as Republican sentiment declines further
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Here’s what it’ll take to get Americans back into crowded businesses
Many people – especially the wealthiest Americans – want a vaccine before they go out and enjoy restaurants, entertainment and more.
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The Inside Track: January Highlights
Key highlights from January's Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
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[WEBINAR] Building Better Insights Around the COVID Vaccine
Join us for a complimentary webinar as our healthcare experts discuss how insights from our research can be used to help inform different communities of interest including healthcare providers and pharmacists as well as the consumer populations in your market.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.