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Ipsos RDA Study Finds U.S. Dealerships Not Prepared for the EV Invasion
Electric Vehicle Sales Process Wrought with Inconsistencies
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4 Ways to Future-Proof Your Brand
Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.
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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
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How will the future of housing impact your industry?
Imagine if people stopped wanting to own a home.
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Half of Americans Say They’ll Shop for Deals this Black Friday and Cyber Monday, Spending Nearly $475 on Average
Clothes, Toys, Beauty & Fragrance Top the Wish List, Along with Big-Ticket Items Like TVs
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The Desertification of Main Street: Where Has Everybody Gone?
An Ipsos Global Advisor Study of Shopping Behaviors
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[EVENT] IIeX Behavior
To better understand, measure, and predict consumer behavior, the world’s biggest, most successful brands are turning to the behavioral sciences and nonconscious measurement tools — and seeing results.
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[EVENT] CRC
Ipsos’ Menaka Gopinath is delighted to be speaking at this year’s Corporate Researchers Conference.
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[WEBINAR] Leveraging the Irrational Using Qual
Behavioral Science is a hot topic in our industry, and it’s providing new insight into how people really make decisions.
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[EVENT] Grocerant Summit
Join Ipsos’ Alison Chaltas and Mary Berry who will be presenting ‘Understanding the Shopper’s Path to (Fresh-Prepared) Purchase’ on Day 1 of the conference (3:45pm – 4:15pm).