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Getting Brand Assets Right
Managing your distinctive assets is a very important element in building strong brands.
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[WEBINAR] 10 Golden Rules of Engagement
Join us for a complimentary webinar featuring Ipsos’ 10 Golden Rules of engagement that have been the foundation of our approach to community management for almost two decades, from the lens of behavioral science.
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Future-Proof Your Brand
This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.
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A Majority of Americans Are Searching for Coupons, Deals, or Sales Before Making a Purchase During the Christmas Season
Deals on Clothing and Electronics Are Most Sought After When Shopping for Holiday Gift Items
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Ipsos RDA Study Finds U.S. Dealerships Not Prepared for the EV Invasion
Electric Vehicle Sales Process Wrought with Inconsistencies
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4 Ways to Future-Proof Your Brand
Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.
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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
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How will the future of housing impact your industry?
Imagine if people stopped wanting to own a home.
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Half of Americans Say They’ll Shop for Deals this Black Friday and Cyber Monday, Spending Nearly $475 on Average
Clothes, Toys, Beauty & Fragrance Top the Wish List, Along with Big-Ticket Items Like TVs
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The Desertification of Main Street: Where Has Everybody Gone?
An Ipsos Global Advisor Study of Shopping Behaviors