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Why Each Encounter Matters
Managers have long known that each interaction a customer has with their firm is a moment of truth that will either reinforce or diminish his or her loyalty. This has led to an increasing demand by managers to measure and manage customer satisfaction with each transaction. In fact, a whole new Enterprise Feedback Management (EFM) industry has grown rapidly to support this demand.
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Ipsos Puts Extensive Knowledge of Influencers on Display
New Research from Ipsos MediaCT Helps Brands Connect with Coveted Segment
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Ipsos MediaCT Releases Data from LMX Family 2014
`#GenerationMigration' Reveals Where Millennials and Post-Millennials are Exploring and Settling in the New Media Landscape
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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`Go Play!' Takes on New Meaning for Post-Millennials and their Parents
Millennial parents' perceptions of play demonstrate the growing influence of digital technology on all aspects of today's families
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The Majority of Citizens in 12 EU Countries are Not Interested in the Upcoming European Elections
The Level of Awareness of Other European Leaders is also Very Poor, with Only Three Obvious Exceptions: Merkel, Cameron and Hollande