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Power Up Your Data by Bridging Language in Social Media
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.
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[EVENT] The Quirk’s Event: Moving Beyond Talk
On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.
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Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant
However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.
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Springboard from Social Listening to Social Intelligence
Hear Ipsos’ Douwe Rademaker share tips about how to Springboard from Social Listening to Social Intelligence.
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[WEBINAR] Festival of NewMR
Join Ipsos’ Douwe Rademaker for tips about how to Springboard from Social Listening to Social Intelligence.
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An Efficient Alternative to Concept Optimization
Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.
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Six in Ten Small Business Owners in the U.S. Are Optimistic When Thinking About Their Financial Expectations for 2017
Technology Predicted to Have the Most Positive Impact on Business in the Year Ahead
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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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A Third of Americans Who Are Employed Full- or Part-Time Report Not Receiving Any Formal Workplace Training from Their Current Employer
New York, NY - When it comes to formal workplace training, a majority of Americans who are employed full- or part-time say that they have received some form of instruction from their currently employer, including one in five who say that they have received formal training mostly online (20%) or in a classroom (16%), and another 30% who say that their training has involved a mix of both online and classroom components. However, another 30% of all Americans surveyed say that they have not received any formal workplace training from their current employer, according to a recent online survey conducted by Ipsos on behalf of Axonify.