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Black Americans are not enthusiastic about their choices for 2024
A trended Washington Post-Ipsos poll also finds that most Black Americans do not feel that Biden’s policies have helped them
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Data Dive: How people view fatherhood around the world
In five infographics, we look at attitudes on everything from fathers balancing work and family to men who stay at home to raise the kids.
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What the Future: Gender
Revisit our on demand webinar discussion about the future of gender and what it means for brands, businesses, and all of us as individuals.
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Aviation industry aligned on sustainability, but faces headwinds in its efforts to decarbonize
Two years since setting its decarbonization target, a new Ipsos survey on behalf of GE Aerospace shows a united commitment and real investment in sustainability goal, but concern industry efforts need accelerated support.
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Majority of Americans believe racism adds barriers to people of color’s success
New Public Agenda/USA Today/Ipsos poll also finds that many Americans view religion and spirituality as an avenue to reduce racism
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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Reuters/Ipsos Survey: Trump maintains lead in presidential race despite criminal indictment
About half of Americans say the charges are politically motivated.
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How to promote equity and inclusion in the creator economy
With the increasing importance of authentic representation and inclusivity, it is crucial to examine how online creators and audiences identify with the world around them.
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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.
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2023 Effie US Trends Report: Lessons Learned From Award-Winning Ads
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.