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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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Summer in Review
Below are five charts on the top news stories of the summer, and whether Americans knew or cared about them.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Read more about how building trust gives companies an advantage in telling their story in times of crisis, marketing their products efficiently, and turning stakeholders into advocates.
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Could a summer of extreme weather affect EV acceptance?
Amid concerns over climate change and calls for more electric vehicles, Ipsos looks at where consumers stand on sustainability in the auto world.
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Americans are more comfortable paying their bills, but think high prices are here to stay
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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One in four Americans say climate change will make it harder to live in their area
After a summer of extreme weather, a new USA Today/Ipsos poll finds that most Americans have experienced extreme heat and poor air quality
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What customers expect from restaurants in 2024
Consumers go to restaurants for the food, the experience, and quality time with their friends and family. And they’re coming back in full force.
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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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Data Dive: How people around the world feel about climate change
In five points, we uncover opinions on everything from anxiety about severe weather to who bears responsibility for fixing ‘global boiling.
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A record-breaking summer
Below are five charts on this summer’s record-breaking weather, how Americans feel about the environment, and how partisanship affects Americans’ opinions on climate change