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How AI will globalize the creator economy
Artificial intelligence will supercharge youth creativity and forge new relationships in an increasingly interconnected world, says YouTube’s Kaley Mullin.
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How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
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Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
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Teen futurist horoscope
The stars have aligned: Check out our horoscope to see what the future may hold!
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Teens aren’t what you think anymore. Here’s why you need a new playbook
Today’s teens are coming of age in a fast-changing world, and they’re doing it differently than teens of the past. What the Future editor Matt Carmichael discusses the life stage shifts, anxieties and hopes that will define the teenage years in the decades to come.
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Nearly 1 in 3 Americans report being a victim of online financial fraud or cybercrime
New Ipsos poll, on behalf of Wells Fargo, finds about half guess they could be a victim of online fraud in the future, yet most feel confident about the steps they’re taking to avoid that
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What kind of futurist are you? Take our quiz!
You’ve always wondered what sort of strategic foresight wunderkind you’d be, right? Take our quiz today to find out!
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Teen
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.