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Consumer confidence ticks slightly upward
Gains in consumer sentiment driven by resurgence in jobs confidence
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (02/04/2021)
A majority of Americans continue to approve of how Joe Biden is handling his time in office
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Differences emerge between U.S. and Great Britain priority groups for COVID-19 vaccinations
Emergency service and teachers are top priority groups in both countries
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Consumer confidence holds steady following Biden’s inauguration
Partisan divergence widens as Republican sentiment declines further
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Ipsos receives top honors for mystery shopping program
MSPA Americas Shoppers’ Choice Awards Winners Announced.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (01/22/2021)
A majority of Americans approve of how Joe Biden is handling his first few days in office
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Steep decline in consumer confidence on eve of Biden’s inauguration
Nearly half of Americans expect new stimulus to have a major impact on their finances
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (01/14/2021)
President Trump's approval rating drops to 34%