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Despite Prevalence of Social Media, Many Adults Ages 20 - 35 Are Not Logging In
Snapchat, Pinterest Least Widely Used
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The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG Markets
Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG).
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Among Employees of Fortune 1000 Companies Who Use Cloud Services, a Third Use Such Applications to Save or Share Work Related Information
Usage Highest among Millennials, with a Quarter Utilizing these Platforms on a Weekly Basis
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4 Common Myths about Mobile Respondents
We identified 4 common myths the average market researcher believes to be true about mobile respondents.
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Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
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Millennials and the Impact of Social Brand Perception
Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.
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Brand Equity, Behavioral Economics and Surveys
Download this paper to discover how to apply behavioral economics to brand equity and how surveys can be modified to more effectively capture brand equity.
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Geared for Health — Asean's growing medical and healthcare industry
Medical device companies wanting to become market leaders in ASEAN need to focus on effective cost management and the introduction of new, cutting edge technologies, according to a new paper on the healthcare market in South East Asia from Ipsos Business Consulting.
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Cultivating an Innovation Mindset
In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"