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Rethinking Concepts: A Framework for Qualifying Apps, Digital Services, and Other Experiential Innovations
At Ipsos, we have developed a framework to qualify the full spectrum of experience-based innovations, including apps, digital services and other experiential innovations.
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Nearly All Respondents Believe it is Important for Retailers to Upgrade Their Security Controls to Better Secure Customer Data in Light of Recent Breaches
Seven in Ten Credit Card Users Believe that Chip Technology Makes their Data Safer than Before
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Three in Ten Americans Say That They Currently Own Direct Shares of Companies
Roughly a Third Would Be Interested in Alternatives to Buying Whole Direct Shares, such as Purchasing a Partial Piece of Stock, or a Gift Card Redeemable for Shares of any Company
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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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Despite Prevalence of Social Media, Many Adults Ages 20 - 35 Are Not Logging In
Snapchat, Pinterest Least Widely Used
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The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG Markets
Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG).
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Among Employees of Fortune 1000 Companies Who Use Cloud Services, a Third Use Such Applications to Save or Share Work Related Information
Usage Highest among Millennials, with a Quarter Utilizing these Platforms on a Weekly Basis
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4 Common Myths about Mobile Respondents
We identified 4 common myths the average market researcher believes to be true about mobile respondents.
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Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.