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Why Each Encounter Matters
Managers have long known that each interaction a customer has with their firm is a moment of truth that will either reinforce or diminish his or her loyalty. This has led to an increasing demand by managers to measure and manage customer satisfaction with each transaction. In fact, a whole new Enterprise Feedback Management (EFM) industry has grown rapidly to support this demand.
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Window Shopping Takes on New Meaning with Puget Sound Residents
Clothing Retailers Can Leverage Online Presence to Increase In Store Traffic
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Five Ways We're Surfing the Mobile Wave to Deepen Insights
The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning there is a significant share of them with access to more than one. 72% of these devices are using mobile broadband internet access, meaning blazing fast connection speeds allowing for innovative ways to push content to consumers.
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Vacation Deficit Decreases as More Americans Confident They'll Take a Vacation This Year
Overall Summer Vacation Spending Reaches Five Year High
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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Growth Opportunities In The Growing Leisure Economy
Using data from our recent barometer, Steve Kraus uses this month's column to explore the opportunities for media brands in the growing leisure economy.
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Puget Sound Residents Will Choose Relaxing over Shopping this Memorial Day
Most Residents Spending Time with Family and Friends this Weekend