A Tale of Two Markets

A Global Perspective on Affluents and the Business Elite

Download our latest paper featuring research and insights examining the behaviors of the world's Affluent and Business Elite. Our current research finds Affluents to be a globally-coherent market segment, with many of the trends we've highlighted in the U.S. manifesting themselves globally as well. A strong value-orientation. A willingness to pay for quality. Fast-paced lives. The fundamental importance of family, education and career. Tremendous growth in digital media and mobile devices, accompanied by only modest declines in traditional media use. Perhaps most encouraging, the spending growth we've seen among U.S. Affluents is also seen abroad, particularly among Affluents in Asia.

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