Growth Opportunities In The Growing Leisure Economy

Using data from our recent barometer, Steve Kraus uses this month's column to explore the opportunities for media brands in the growing leisure economy.

MediaPost Blog Published May 21, 2014 - The latest data from our barometer further reinforces the trend of Affluents "rising up the hierarchy of needs" - increasing their discretionary spending as their economic anxiety and the fear of unemployment ease. Not only are Affluents increasingly focused on discretionary spending, they are even more focused on making the most of their discretionary time.

Using data from our recent barometer, Steve Kraus, Senior Vice President and Chief Insights Officer of Ipsos MediaCT, uses this month's column to explore the opportunities for media brands in the growing leisure economy, encompassing media about leisure, media as leisure, and media during leisure.

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