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Housing 2017
Where and how will we live in the future? If Millennials continue to struggle to afford a home, the impact will be felt from finance to consumer packaged goods to home furnishings. We explore how brands can respond and cities can create impactful real estate and housing policies.
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Health
As our nation ages and a caregiver shortage looms, will technology be able to bridge the gap? We ask experts from IBM/Watson, MIT, and the Milken Institute to explore “big questions” that companies should be asking about the future of their industries.
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Baby Boomers generally dissatisfied with the current job search process
Just over half of employed Americans say they have good pay
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The State of Reputation: Today’s Context; Tomorrow’s Expectations
Hear corporate reputation research insights exploring the impacts of COVID, Diversity and Inclusion, ESG, Internal Communications, Supply Chain issues, and more.
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Media Still Matters: Affluents Deep Connection with Media Brands
Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.
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Democracy
This issue is about one main division: party identification, that is, whether we lean red or blue. We navigate this complex political atmosphere, share insights on the future of democracy and what citizens and companies can do to keep it together.
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Waste
Each American produces nearly a ton of waste per year. Ipsos research finds that consumers want to waste less and want brands to help them. Read how consumers want brands to innovate and lead to a more sustainable tomorrow.
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Housing
While the patterns of how and where we live have barely changed, Americans have new expectations for home. Read whether and how these shifts will stick, with Ipsos research to guide brands and retailers to help people get more out their homes.
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Commuting
How workers commute in the future depends on how and when American workplaces reopen. Ipsos research points to two patterns likely to emerge: more traffic and an upheaval in our routines. What will hybrid work mean for our future commuting life?
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Entertainment
Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.