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Why context comes first for brand success
To connect with consumers whose habits are in constant flux, brands will need a deeper understanding of context, says Ipsos Strategy3’s Philip Ryan.
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How overconfidence fuels the indulgence of risk in prediction markets
The surge in prediction markets highlights a new dimension of risk-taking as indulgence. Dartmouth University’s Eric Zitzewitz discusses the nuanced behavioral patterns driving this trend and their broader implications.
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How sex’s rising politization creates more brand risk
Amid culture wars and shifting norms, Americans’ attitudes on sex and sexuality are increasingly nuanced. Author and sex journalist Carter Sherman discusses the complex implications for marketers.
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Americans show broad support for college athletes being paid through NIL and revenue sharing
New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes
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Insights to Activate
Insights to Activate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow.
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GROCERYSHOP: Navigating Economic Pressures
Hear more about consumer attitudes and responses to the current political and economic environment, how it’s impacting them at a macro level, and the implications for grocery retailers and CPGs.
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Americans' views on the role of government are shifting
The number of Americans who think home ownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker
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The more we know about artificial sweeteners, the less we want to consume them
Three in four Americans say they try to limit the amount of artificial sweeteners they consume, according to the Ipsos Consumer Tracker
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Americans are stressed but also hopeful. Here's why both are possible.
Eight in ten Americans say that the world is changing too fast, but 76% also say they're hopeful for the future, according to the Ipsos Consumer Tracker. Those aren't as contradictory as they seem.
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Nearly half of Americans don’t have any cash left over after paying bills
The number of Americans who say that they don’t have any money left over after paying their bills is up to 48%, the highest it's been since near-peak inflation in 2022, according to the Ipsos Consumer Tracker