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A plurality of parents expect to spend the same on back-to-school
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
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People still largely prefer humans to create content, not AI
About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.
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Half of Americans don’t know electric vehicle tax credits are expiring; few are planning a purchase
Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.
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Fewer Americans are planning to cut back on items due to tariffs
Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.
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Storm clouds on the horizon
Below are five charts on where Trump’s approval rating stands now and the issues that Trump will have to weather to hold onto his approval ratings
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Pangborn Sensory Science Symposium
Join Ipsos at the 2025 Pangborn Conference to connect with our global and local product testing experts and learn about the latest innovations in product testing.
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Old age begins at 66, but six in ten say they are not looking forward to it
New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
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Fewer Americans are seeing in-store discounts
Are there fewer discounts in stores? A sizeable portion of Americans think so, according to the Ipsos Consumer Tracker, and they could be correct.
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988 Suicide & Crisis Lifeline awareness reaches new high, but information gaps persist
New NAMI/Ipsos poll reveals calls for expanded support of the 988 Lifeline and mental health crisis response in the U.S., but more information on specifics of 988 funding is needed
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July 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability For The First Time This Year