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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Here’s how we’re feeling about the upcoming holiday shopping season
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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The Sky Isn’t Falling: Gen Z and Long-Form Streaming
Watch our on demand webinar exploring the media preferences and habits of the always-connected Gen Z.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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Corporate Researchers Conference 2023
Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference in Chicago.
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AI’s future will hinge on the tension between wonder and worry
Is AI coming for our jobs or making them easier? The answer will depend on how brands, businesses and policymakers balance wonder and worry, says Ipsos’ Matt Carmichael.
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Intelligence
Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.
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Many Americans grapple with attitudes around masculinity
New Politico Magazine/Ipsos poll finds that partisanship drives attitudes around gender, masculinity
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.
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[WEBINAR] The Sky Isn’t Falling: Gen Z and Long-Form Streaming
According to the latest Ipsos online community research, Gen Z and Millennials consume a wider breadth of media types and have more subscriptions compared to older consumers.