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Why parenting leads to greener perspectives (and purchases)
Ipsos data indicates that affluent parents have more environmentally friendly spending habits than non-parents. Here’s why brands and businesses should take note.
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How brands can navigate complex parenting styles
There are many ways to raise a kid. Kinder Chocolate’s Catherine Bertrac looks at the forces that shape modern parenting styles and how that informs their approaches to treats.
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The changes in people, markets and society that will shape the future of parenting
Ipsos Strategy3’s Trevor Sudano walks through the forces that could transform parenting in the future, from economic stress and multigenerational homes to digital living.
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How technology is reshaping family dynamics and parenting in the future
What the Future Editor Matt Carmichael explains Ipsos data on parents’ worries about raising kids — from mental health to misinformation — and how brands can be part of the solution.
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Parenting
It’s said that parents have the hardest job in the world — and that job comes with plenty of hopes, fears, and unmet needs that brands can help solve.
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Why Americans' future economic expectations remain pessimistic
Continually rising prices and lack of trust in government are possibly keeping sentiment down
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Ipsos report explores consumer pain points and priorities in grocery ecommerce
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation
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How tech is helping companies future-proof their supply chains
How can manufacturers prepare for the unpredictable? Scott DeGroot, vice president of Global Distribution and Planning at Kimberly-Clark Corporation, discusses how strategic foresight can shape flexible and durable supply chains.
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The US in 2023: Economy, AI, Politics
Here are the three major developments that dominated the conversations in board rooms and living rooms in the U.S. in 2023.