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Half of Americans want tariff price labels, and are unsure what's being tariffed
About half of Americans are uncertain what will be impacted by tariffs, according to the Ipsos Consumer Tracker
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Fewer Americans think prices are rising
Across a range of staples and utilities, fewer people think they are paying higher prices than thought so in late February, according to the Ipsos Consumer Tracker
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Fewer Americans are planning summer travel
Americans are planning to do less this summer: Just 27% of Americans report they have international travel plans in the works for summer 2025 vs. 34% last summer, according to the Ipsos Consumer Tracker
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Consumers remain anxious
Below are five charts on where consumer sentiment stands, what economic issues they are most concerned about, and what might lie ahead in the future
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Where Americans stand on Trump’s immigration agenda
Five charts on where Americans stand on Trump’s immigration agenda
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Reuters/Ipsos Issues Survey May 2025
The latest Reuters/Ipsos survey highlights broad support for vaccines and mixed views on handling of illegal immigration.
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May 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Continues to Decline as Current and Investment Indices Fall Sharply
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Privacy is important to Americans. Here's the data they're worried about.
Two in three Americans, across party lines, believe the government collects too much data about them, according to new data from the Ipsos Consumer Tracker.
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Our food habits haven’t changed since 2023
Despite the discussion around processed foods in the Make America Healthy Again campaign, there’s been a slight dip in people saying they try to limit the amount of processed foods they eat, from 63% in 2023 down to 59% in 2025, according to the Ipsos Consumer Tracker.
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When it comes to buying products, price wins
Most Americans (57%) say that they don’t really care about brands, they just buy things they need, according to new data from the Ipsos Consumer Tracker.