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Whether dining out or dining at home, here’s what people want
As dining priorities continue to shift, grocery and restaurant brands must better understand what consumers are looking for in their dining experiences today.
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Welcome to the Metaverse
Our latest paper explores what it is now, what it will become and how you can be a part of it.
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SeeHer and Ipsos show how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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What the Future: Spending
Revisit our foresight webinar featuring new data and interviews with industry experts about the future of spending – and what that means for brands.
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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7 Ways Brands Can be More Accessible Today
Because opening the door to consumers with a range of disabilities can be a fertile source of brand innovation that benefits everyone.
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Social Commerce: Innovation, Inclusion & Insights
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
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Hispanics are gaining wealth in America
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.
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THE QUIRK’S EVENT
Ipsos is delighted to be supporting The Quirk’s Event virtual year-end insights conference featuring the research industry’s best and brightest. Be sure to join Ipsos for our session featuring a 360° View of Immersive Worlds and Web3.0 [October 12, 2022 | 11am].