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As Americans are staying put, consumer confidence is not moving
After a precipitous fall, U.S consumer sentiment has barely changed over the past two weeks
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London Ranks as the Top “City Brand.” Sydney Emerges in Second Place, while Paris Declines from First in 2017 to Third in 2020
London is the world’s top “City Brand”, with Sydney, Paris, New York, and Rome rounding out the top five, according to the people in ten countries surveyed for the Anholt-Ipsos City Brands Index.
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A new normal for U.S. consumer confidence?
Consumer sentiment is almost unchanged from last week after falling to its lowest level in eight years
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Americans Voice More Support for Shelter in Place Mandates While Celebrating Brands that are Contributing to the Greater Good
Ipsos U.S. Social Intelligence Weekly Tracker registers 14% decrease in conversation volume for week of March 23-29.
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Job losses stack up: COVID-19 to hit hourly workers, smaller businesses hardest, say experts
More than half of people in a global poll feel a ‘high threat’ to their job from the pandemic.
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How to measure and optimize tech brands’ marketing efforts in the time of coronavirus
We offer guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.
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U.S. consumer confidence is plummeting
Consumer sentiment just dropped from a near record-high to its lowest level in eight years
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Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.
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[WEBINAR] What Sustainability Means to Pack & Product Testing
Join us for a complimentary webinar featuring Ipsos best practices and case studies demonstrating how pack and product testing methods are adapting to the needs of our socially conscious clients and consumers.