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Is ‘digital empathy’ an oxymoron?
Peter’s latest article posits that data doesn’t care, technology doesn’t care, and digital ads don’t care; but people do care and too many marketers have forgotten this.
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.
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Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
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Over 1 in 9 Parents Would Be Willing to Drop Off Canned Goods at a Food Drive to Help End Food Insecurity
The Majority are Willing to Take Action to Address Food Insecurity; Believe It is an Important Issue to Address
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Ipsos/Reuters Core Political: Impeachment Tracker
American opinion on impeachment remain consistent since previous weeks
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Privacy laws are only part of what help people trust AI
More and more Americans are bringing artificial intelligence into their daily lives.
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Awareness of United Nations’ Sustainable Development Goals is Highest in Emerging Countries
Three-quarters of adults globally have at least some awareness of the Sustainable Development Goals