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[EVENT] CAR Conference
Join Ipsos at this year’s annual conference devoted to data journalism. The Computer-Assisted Reporting Conference offers something for everyone, from beginners to those on the cutting edge of digital reporting.
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Tide ad scores highest on inaugural Ipsos Neuro Super Score
First real time biometric ranking of all commercials during the big game
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Ipsos Launches Mobile Package Solution Driven by Behavioral Science
Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions
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Ipsos Marketing Announces New Leadership Appointments
Chris Sinclair and Jessica Schneider step into new leadership roles with the U.S. Ipsos Marketing team
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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Selfies & Smartphones
In this case study, we showcase an engagement-driven, social approach to testing Olay’s Skin Advisor with online communities.
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Ipsos RDA Hires Industry Veteran as Senior Vice President
Mike VanNieuwkuyk brings more than 30 years of automotive research experience
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[EVENT] CES 2018
Join Ipsos’ Peter Minnium who will be participating in a panel discussion about Best in Brand Storytelling hosted by Variety.
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Smart Home Technology: Not Your Typical Tech
Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.