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[WEBINAR] Behavioral Science Principles for Better Digital Advertising
Join us for a complimentary webinar as we outline three principles from behavioral science that enable brands to provide a consistent and powerful message across different media and markets.
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[EVENT] CMO DAY
Ipsos is delighted to be a sponsor of this year’s CMO Day featuring high-level content, disruptive solution providers, and enhanced networking opportunities.
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Ipsos Affluent Intelligence announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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It’s Time for Disruption: Unpacking Investor and Financial Advisor Loyalty
Financial Advisor defection poses great risk to investment firms. Discover key dimensions of firm-advisor-investor linkages and how to mitigate the risk of advisor turnover.
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Is being behind the wheel behind the times?
Autonomous vehicles are coming. In fact, to an increasing extent they are already here.
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?
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U.S. and Canada among most skeptical of Autonomous Vehicles
In the U.S., political divides hint at an impending car-culture war
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Ipsos poll: American Attitudes on Automobiles
Americans like driving and are receptive to electric vehicles, but worry about their viability
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Ipsos/Global @dvisor poll: Most Global Consumers are intrigued by the idea of self-driving cars
Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable