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Politicization of coronavirus vaccine makes early uptake more challenging
Growing uncertainty raises the risk that some Americans will reject the vaccine when it becomes available.
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Majority of parents who have recently used/sought out mental health treatment for child have turned to telehealth services
New Child Mind Institute/Ipsos Poll finds nearly half say pandemic has increased desire/need to seek mental health care for their child
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Americans Re-engaging With Their Physicians and Undergoing Tests
The Beryl Institute-Ipsos PX Pulse Finds Consumers are More Comfortable Seeking Care This Quarter Than Last
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Ipsos clients win six awards for excellent use of research in advertising
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
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Eighty-six percent of Americans are confident in the ability of their cleaning products to protect against COVID-19
New American Cleaning Institute/Ipsos Poll finds that nearly half plan to clean and disinfect more this flu season in light of COVID-19 pandemic
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Two-thirds of Americans report experiencing social isolation since start of COVID-19 pandemic
Americans under 50 years old more likely to experience social isolation and negative emotions during pandemic
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The State of Happiness in a COVID World
Global Happiness 2020 survey shows U.S. is among countries where happiness has receded the most since last year. Relationships, health and safety contribute more to happiness than they did pre-pandemic; time and money not as much.
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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.