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Major news isn’t changing people’s mind on the election
President Trump’s diagnosis and RBG’s passing flipped the news on its head, but neither event is changing hearts and minds.
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The State of Happiness in a COVID World
Global Happiness 2020 survey shows U.S. is among countries where happiness has receded the most since last year. Relationships, health and safety contribute more to happiness than they did pre-pandemic; time and money not as much.
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How Brands Can Better Meet Growing Online Shopping Expectations
More than a third of Americans are not comfortable with the safety of in-store holiday shopping
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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Despite pandemic, interest in battery electric vehicles growing in the U.S. and China
A new Auto Global Study reveals consumers are looking for added convenience, advanced technology and nice-looking electric vehicles.
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Reuters/Ipsos: President Trump diagnosed with COVID-19
Two-thirds believe Trump would not be sick if he had taken COVID-19 more seriously
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Cliff’s Take: Could Trump’s Positive Coronavirus Test Influence The Race?
Our Indicators Suggest Not
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U.S. consumer sentiment at a standstill
Confidence is solidifying, but remains well below pre-pandemic levels
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How Americans are Recalibrating for the COVID Marathon
Listen in to hear how consumer perceptions and outlook have evolved as we look forward to COVID fall and holiday season.