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Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV
Findings of Ipsos/Google Advertising Attention Research Experiment
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[WEBINAR] Affluents & Financial Services: A Webinar Examining the Wallets & Investment Accounts of Affluent Americans
Join Ipsos’ Dr. Steve Kraus for a complimentary webinar exploring emerging trends and key opportunities related to Affluents and financial services.
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[EVENT] CAR 2017
Join Ipsos at The Computer-Assisted Reporting Conference for the very latest in technological advances and data-driven tools journalists need to dig deeper into stories and give readers, viewers and their online audience the information they're demanding.
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Six in Ten Gen Xers Would Sign a Contract Guaranteeing They Live to See Their 100th Birthday
Of Those Who Would Sign, Half Would Only Do So If Guaranteed Good Mental Health – Ahead of Physical Health and Signing with Spouse
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MAdTech: The Marketers’ View
Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
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Six in Ten Small Business Owners in the U.S. Are Optimistic When Thinking About Their Financial Expectations for 2017
Technology Predicted to Have the Most Positive Impact on Business in the Year Ahead
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Ipsos Global @dvisory: The Economic Pulse of the World (December 2016)
Washington, DC - A major analysis of world public opinion was released today by Ipsos-- one of the world's largest market and opinion research companies. The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,057 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.