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Cities
Between remote work, a cost-of-living crisis and climate change, cities are facing new challenges — and new opportunities. The shifting role of cities won’t just affect how people live and work but will shape the future of industries ranging from manufacturing to restaurants.
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How shifts in work and life will change how people shop
What people expect from retail experiences is changing, whether they’re shopping online, in-store, or somewhere in between. Here’s what Ipsos’ Neil Ellefsen thinks retailers need to know.
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Why living where the politics differ from yours could make a difference
American politics are polarized at the national and local level. But people can make a difference by living where their neighbors’ politics don’t match their own, says Ipsos’ Chris Jackson.
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How climate change will make it harder to stay where we live
As climate change-driven extreme weather gets more unpredictable — and its effects, more immediate — climate migration could reshape the nation’s economy, culture and demography, says Ipsos Public Affairs’ Mallory Newall.
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The benefits of cross-generational design
America is aging. This demographic shift is an opportunity to center inclusion and accessibility in product design, says Ipsos’ Alyson Heffernan.
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Why flexibility will drive the future of work and cities
The future of how people work depends on whether employers mandate return to office or keep hybrid work arrangements. In both cases, HP’s Martin Schwarz thinks the companies (and cities) that are ready either way will perform the best.
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How restaurants can adapt to a future in flux
With downtown business districts changing by the day, restaurants and retailers need to adapt to the shifting needs of their patrons, says the National Restaurant Association’s Hudson Riehle.
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How physical and digital will meet at the office
Hybrid work and virtual spaces are transforming the average workday — and the average workplace. Here’s what HOK’s Kay Sargent thinks virtual space designers can learn from real-world architects.
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Future Jobs to Be Done – Cities
In a world where many are being priced out of their neighborhoods and prefer hybrid lifestyles, people will need resources and motivation to continue living in cities. Ipsos Strategy3's Sophie Washington explains what that support could look like.
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What the changing role of cities means for citizens and businesses
The dual disruptions of hybrid work and the soaring cost of living are the reasons the future of cities is even a question. How cities address these issues will affect the nation at large, says What the Future Editor Matt Carmichael.