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Intelligence
Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.
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Why responsible AI will unblock our worries
The future of AI depends on the decisions we make today. Ipsos’ FAST framework can guide brands to make ethical decisions as they develop AI tools, says Lorenzo Larini, CEO of Ipsos North America.
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How AI will transform the patient journey
Generative AI tools are already transforming the online patient journey, says Ipsos’ Ashwin Balasubramanian. Here’s what healthcare brands and providers need to know about how AI influences patient decisions and behaviors.
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Why AI ad testing needs a human perspective
Successful advertisements are built on humanity — and that’s the one thing AI can’t offer. But that doesn’t mean AI won’t reshape the creative process, says Ipsos’ Rachel Rodgers.
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What brands should know about AI early adopters
Generative AI could transform the way brands do business. Ipsos has identified six unique user segments of AI from a survey of early adopters to understand what they want from these tools. Ipsos’ Kim Berndt explains.
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The future opportunity for AI is cross-cultural intelligence
To interrupt discriminatory or unethical practices in AI, brands will need to bring diverse and contextual qualitative data into their AI workflow, says Ipsos’ Janelle James.
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Creating better AI-driven user experiences through transparency
Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.
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How AI can make qualitative research faster and smarter
Transforming data into insights can feel like looking for a needle in a haystack. Yadin Soffer, CEO of Xperiti, explains how Orra AI can distill qualitative data into actionable intelligence faster.
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How tech will drive AI’s growth by solving for human values
AI could transform people’s daily lives whether in transformational or convenient ways. Since AI can be hidden, it’s important for brands and businesses to be transparent when they use AI with people, says Nicole Alexander, global head of marketing at Meta.
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How we can build needed trust in AI through equity
An AI-powered future will be powered by trust. In order to earn it, companies and platforms will need to reduce bias in AI by having diverse voices at the table, says Annie Hardy, a futurist for Cisco Systems.