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Ipsos Talks: Engaging Conversations with Insights Industry Leaders
Ipsos Talks features candid conversations with senior insights leaders exploring a wide range of business challenges. First up: how would a consultant approach it?
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What do global citizens care about in 2021?
Recent research sees global citizens prioritizing a world where the environment, food, water and people are protected. What does that mean for your country?
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Tech Sustainability: Activating Consumer Desire to Make a Difference
Next up in our sustainability series: the actions technology brands can take to bridge the “say-do” gap.
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Caregiving benefits seen as valuable benefit by many
Many experience significant stress caring for adult family members
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Majority of parents say it is harder to be a parent now, compared to 20 years ago
Beliefs in women’s opportunities for advancement vary among men and women
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Delta is changing Americans' behavior
As Delta surges, both the vaccinated and unvaccinated roll back their out of home behavior.
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A strong majority of Americans want mask requirements back as delta surges
Many people are pulling back from public activities as the variant spreads widely across the U.S., but consumers don’t expect businesses to require employee vaccination.
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies