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SeeHer and Ipsos show how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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What the Future: Spending
Revisit our foresight webinar featuring new data and interviews with industry experts about the future of spending – and what that means for brands.
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Americans are still putting off healthcare procedures
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Voices of Ukraine: Documenting Life During Wartime
This second installment of Ipsos’ photo essay series explores how residents of war-torn areas are impacted by and adapt to the destruction of their communities.
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Ipsos Core Political Survey: Presidential Approval Tracker (10/12/2022)
This week’s Ipsos Core Political has President Joe Biden with a 40% approval rating as Americans remain pessimistic about the direction the country is headed in.
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[WEBINAR] Oncology Essentials for Marketers and Marketing Researchers
Join Ipsos for an introduction to the complex, fast-moving world of oncology.
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Two in three Americans support Biden’s planned cannabis reforms
New USA Today/Ipsos poll shows most view decriminalization as a way to correct racial injustice in our judicial system
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The Reputation Council Report 2022
The latest Ipsos' Reputation Council sitting takes place against a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of COVID.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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COVID-19 Pandemic negatively affected many children’s mood and education, according to parents
Child Mind Institute survey explores traumatic events, treatment, impacts of the COVID pandemic, and the strategies families use to cope with these pressures