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Here's how inflation is affecting our shopping
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on wave 54 of the Ipsos Coronavirus Consumer Tracker.
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Effie U.S. Awards Gala
Ipsos is proud to partner with Effie. We are passionate about the interplay of Creativity and Effectiveness, and will be attending the 2022 Effie Awards which are recognized throughout the advertising industry as being the most focused on effectiveness.
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Ignite Excitement: Insights to drive toward electrification
Revisit our recorded webinar to hear more about consumer interest for EVs, their advantages/drawbacks plus trended insights on how these have changed over the years.
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Ipsos Core Political : Presidential Approval Tracker (05/25/2022)
This week’s Ipsos’ Core Political has President Joe Biden with his lowest approval rating yet (36%) as the majority of Americans (70%) believe the country is off on the wrong track.
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Most Medicare members have an easy way to find providers and treatment but want better access to supplemental health benefits
New Virgin Pulse/Ipsos poll finds that one in three Medicare members worry about being able to afford recommended care
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Connected CPG: Winning formula in the tech-accelerated age
Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
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52% globally say cycling in their area is too dangerous
Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic and widespread support for giving them priority in new infrastructure projects
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After Buffalo, three quarters of Black Americans fear racially motivated attacks
Poll finds Black Americans pessimistic about race in America, worry about their safety
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[WEBINAR] Digital + Physical: Omnichannel Customer Expectations
As the COVID limbo eases and more Americans say it is no longer a crisis, companies are learning just how much customers have shifted expectations when it comes to physical channels and human interactions.
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Two in three have felt happy almost everyday in the past month
Ipsos polling finds that habits and routines are important in keeping people’s balance.