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New survey reveals American adults’ holiday gifting habits continue to lean on traditional gifting methods.
Despite the emergence of digital payment methods, adults continue to show preference toward gifting or receiving cash, gift cards, or physical gifts to and from family members and friends. Preference towards cash in gifting service workers also surpasses any other methods.
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Is Trump losing support from his base?
Below are five charts on Trump’s approval rating, where Trump is losing support, and the cracks in the foundation that Trump will need to address to maintain his base
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Americans (82%) View Clear Vision As Vital for Youthfulness & Confidence
Yet One Third Need Vision Correction But Haven't Visited An Eye Care Professional In The Past Year
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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Nearly three in four Americans oppose cuts to federal jobs, programs focused on mental health
New NAMI/Ipsos poll finds that most Americans believe Congress is doing too little to address mental health needs
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2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
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The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more
Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals
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Retail, food, and beverage: Essential data and insights
From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
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Gift cards and food are growing as popular holiday gifts
Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker