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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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The future indulgence economy: Where luxury meets vice
As the luxury and vice markets collide, Americans are redefining indulgence from seven-figure weddings to prediction markets to sex. Exclusive data and analysis show which brands will win.
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Shifts: How everyday indulgence will reshape our living standards
Ipsos Strategy3’s Djamila Oumarou considers how the relationship between innovation and indulgence could evolve for tomorrow’s shoppers.
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Why Gen Z’s indulgence attitudes won’t stay the same
Ipsos’ Jesse Peretz explains why brands can’t afford to make assumptions about high earning Gen Zers and how they spend.
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What luxury events reveal about consumers’ premium experience spending
Ultra-luxury event designer Sojourner Judson explains how changing expectations around upscale social events are shaping how mainstream Americans understand indulgence.
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Why growth audiences will help brands win in a cooling market
Business can grow faster if they form authentic connections with growth audiences. But to successfully engage them, brands need nuanced and accurate insights, says Ipsos’ Janelle James.
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Questions for the future
From AI-powered experiences to next-generation hospitality, these are the opportunities and risks for tomorrow’s business leaders across sectors.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Americans show broad support for college athletes being paid through NIL and revenue sharing
New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes