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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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The 2026 Olympics and American exceptionalism
Below are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Majority say U.S. performance at the Olympics makes them feel proud to be American
Figure skating tops the list of viewers’ favorite events
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Sports: Public Opinion & Polling
The latest polls and analysis on sports and sports betting in the U.S. and around the world.
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The Best Ads of Super Bowl 2026
Ipsos’ analysis of the strategies set to dominate the 2026 creative season
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ARF: Navigating Creative Strategy in High-Profile Sports Sponsorships
Join us for the ARF Creative Council’s session exploring how advertisers navigate the unique demands of sports sponsorships and partnerships, where creative must harmonize with the event, while reinforcing brand purpose and positioning.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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What’s going on with young American men and how that impacts the rest of America, in five charts
AI, cryptocurrency, porn, and the internet: here's what the Ipsos Consumer Tracker tells us about what young men are going through, and why it matters for everyone.