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What’s going on with young American men and how that impacts the rest of America, in five charts
AI, cryptocurrency, porn, and the internet: here's what the Ipsos Consumer Tracker tells us about what young men are going through, and why it matters for everyone.
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One big way this holiday shopping season was different
One in three Americans say they spent more than they intended to over the holidays, according to the Ipsos Consumer Tracker.
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Artificial Intelligence: Key insights, data and tables
Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more
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Super Bowl Ads Preview: 5 creative trends that could create a viral winner
Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Nine trends that explain 2025
As 2025 winds down, Ipsos looks back on what was an eventful year. From the economy to artificial intelligence, here are the big trends that shaped the past year
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Americans resolve to make 2026 better
"Saving more money" is the most popular New Year's resolution for 2026, according to new data from the Ipsos Consumer Tracker
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Why Americans will be happy with their gifts this holiday season
The gifts Americans plan to give are closely aligned with what Americans want to receive, according to new data from the Ipsos Consumer Tracker
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?