Artificial Intelligence (AI)

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

By changing perspectives and rephrasing the issues, better answers can be found. Tips for overcoming the four hurdles of workshops.

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds.

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

This year, the study highlights the concept of polycrisis. Geopolitical tensions, the exponential emergence of new technologies (such as generative AI), or the acceleration of global warming, no longer follow one another but are happening at the same time.

Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.

In five points, we look at attitudes among adults with kids in school on everything from banning ChatGPT to teaching AI in class.

In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.