Artificial Intelligence (AI)

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

Discover how efficiency is changing customer experience and why emotional connection remains the true differentiator.

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions

Read more about how artificial intelligence is reshaping the purchase journey.

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands.

Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Re-imagining Product Testing with Vision AI and AI Agents